In conversation with Saami (Sami) Salami about the future of safe, connected family wellbeing
Q: What was the biggest motivation behind Phase 15?
A: Every parent knows that raising a child is not one topic — it’s hundreds. Sleep, growth, nutrition, school, screen time, emotional development, safety, friendships… Families need one place that helps them understand all of this safely, without surveillance and without judgement. That’s why Phase 15 was created: a family operating system that connects everything.
Q: There are apps for babies, apps for teens, and apps for schools. How is this different?
A: Most apps are “single-issue”. Baby sleep. Teen safety. Homework.
Phase 15 connects all life stages — from newborn to 18 — into one continuous picture.
We built:
• growth and development tracking
• sleep and behaviour insights
• nutrition guidance (connected to Phase 16 GNIE)
• emotional and mental wellbeing support
• digital safety and screen-time intelligence
• parent–child bonding modules
• school connections (aggregated, anonymised insights only)
This is not a toy. This is a governance-aware family layer.
Q: Digital safety for children is a big concern. How do you handle it?
A: With a lot of respect and responsibility.
Phase 15 avoids fear-based monitoring. Instead we analyse patterns:
• screen habits
• night-time usage
• risky online behaviours
• exposure to harmful content
And we give calm, educational guidance to families.
No spying. No punishment. Just safe awareness and healthier habits.
Q: You also talk about “healthy dopamine”. What does that mean for children?
A: Many digital products are built to capture attention, not to protect children. Phase 15 promotes positive dopamine: achievements, progress, learning moments, family activities, sleep wins. We avoid addictive loops — and instead reward real-life growth.
Q: How do you support emotional health without diagnosing?
A: By focusing on patterns, not labels.
We show families helpful signals:
• mood trends
• school stress
• sleep–emotion relationships
• behavioural changes
And then we give safe, non-diagnostic guidance, always recommending contact
with professionals if something feels concerning.
Q: Minors’ data is extremely sensitive. How do you protect it?
A: With the strictest rules in the entire Elisence ecosystem.
Children’s data follows:
• Zero-Trust identity and access
• WORM audit for every access
• k-anonymity for school-level insights
• parental controls with clear consent steps
No child’s record is ever shared with a school or ministry individually —
everything is aggregated and anonymised by policy.
Q: Phase 15 also talks about bonding and family moments. Why?
A: Because wellbeing is not only medical. Bonding activities, shared achievements, learning projects, and positive memories build a healthier family environment. Technology should support families — not replace them.
Q: How do you define success for the Family Ecosystem?
A: Success is when families feel:
• more connected
• less stressed
• more informed
• and more confident in raising their children
If a parent says: “Elisence helped me understand my child better,” that is a win.
Q: What are the next steps if someone wants to understand Phase 15 deeper?
A: They can explore:
• the article “Family Ecosystem 0–18”
• our Press & Media Kit
• and the official roadmap for Phase 15, which we share with ministries and partners.